Four in ten Gen Zers are set to miss out on completing their bucket lists– all because they lack access to a car. A survey of 2,000 adults revealed that, although many young people hold a driving license, an additional 16 percent are unable to hit the road because they do not have insurance.
As a result, many young adults are missing out on summer bucket list plans such as impromptu road trips or visiting trending food destinations. A third also expressed a desire to attend a festival this summer, with Reading and Leeds topping the list of dream summer events.
The study was conducted by Veygo, which has launched a competition to win a 'Gig in a Limo' experience with pop sensation and Reading Festival act Nieve Ella, including tickets to the festival, aiming to make those summer bucket list dreams come true.
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Nieve Ella, the singer-songwriter whose Instagram followers can enter the contest, commented: "Festivals are a rite of passage for many young people this summer. But getting there – especially with your mates – isn't always simple."
Two thirds had planned their summer inspired by the content they've seen on social media. Further findings from the research highlighted the top viral UK spots featured on summer bucket lists – such as Loch Lomond, the Fairy Pools on the Isle of Skye, and Cheddar Gorge.
Loch Lomond's wild beauty has sparked a social media frenzy, with over 630,000 Instagram posts featuring paddleboarding, wild dips, and picturesque treks.
Portmeirion in North Wales, reminiscent of an Italian village, has also caught the attention of TikTokers, generating over 10,000 videos, while Northern Ireland's Giant's Causeway is another hot topic online.
A OnePoll survey reveals a keen interest in visiting Chatsworth House in the Peak District, which has amassed over 22 million TikTok views.
Meanwhile, Tenby Harbour in South Wales and Bourton-on-the-Water, dubbed the 'Venice of the Cotswolds', are also on many wish lists.
James Armstrong, a young driver specialist from Veygo, commented: "Summer should be about saying yes – to last-minute plans and unforgettable moments with friends. But all too often, access to a car or insurance holds young people back."
"We are putting them in the driving seat of their summer with our flexible range of insurance options, helping them unlock their bucket list plans, on their terms."
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